Management Approach 2016 (Disclosure 103-1, 103-2, 103-3)
We rely on an open and honest straightforward cooperation with the people who live in and around our locations. This is how we successfully operate and also attract new employees to our company.
We strive to position ourselves as a preferred employer through our sustainable human resources policy focused on the employee and our respective local communities (the employer of choice strategy). Our policy is to offer local workers attractive training, career and advancement opportunities, fair and appropriate remuneration and a social welfare policy (see 202-1). Our employee engagement survey, which was conducted in 2016, confirmed the relevance that we place on being an attractive employer. We conducted the questionnaire in our largest 10 countries and thus with the participation of 5,400 employees. The results are evaluated globally as well as regionally and are supplemented by regional benchmark data in order to accommodate different feedback cultures.
Some 90 % of participants in our survey provided feedback that they were at least satisfied, largely even very and extremely satisfied with their work situation. 95 % would reapply at Symrise at any time or recommend Symrise as an employer to others. 81 % identify strongly or very strongly with our company. About 90 % have a high opinion of the competitive position of Symrise and thus the future viability of their employer.
At the end of 2018, we conducted a focused survey within the Fragrances organization with the participation of around 650 employees. Main topics included the reorganization of this division according to global business units (fine fragrances, consumer fragrances and oral care) and the processes between these business units and sales. The results showed that the employees see a significant need for adjustment in the regional management of the business (visibility of regional management) as well as the strategic orientation of the global business units toward product development (use of crucial resources, such as perfumers and evaluators). The results of the survey were communicated in a transparent manner. In 2019, we strengthened the regional management of the fragrance organization by establishing the position of Customer Business Development Manager with overall responsibility for sales and earnings and focused the global business units on product development.
Through various recruitment marketing activities at local schools or university job fairs in our extended regional environment, we promote ourselves as an employer and training company and succeed in signing on well-qualified young people. Symrise was also recognized in 2019 as one of the best training companies in northern Germany by two respected German business newspapers.